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Influencer marketing has become big business on TikTok and Instagram, where popular creators can make good money by helping brands promote their stuff. Its product, called Thought Leader ads, launched in a limited capacity last year. LinkedIn introduced Thought Leader ads last year but with limited use. By opening up Thought Leader ads, LinkedIn is letting anyone boost a post as long as the author grants permission. Social media marketer Brendan Gahan is so bullish on the format that he's focusing much of his efforts on helping companies use Thought Leader ads.
Persons: eMarketer, Max Willens, Dan Shapero, Ryan Roslansky, Brendan Gahan, Gahan Organizations: LinkedIn, Microsoft, eMarketer, Facebook, Mastercard, Social, Twitter Locations: TikTok, Singapore
LinkedIn generated $1.7 billion from premium subscriptions last year. COO Dan Shapero said signups were boosted by LinkedIn's AI tools. AdvertisementLinkedIn revealed how much revenue it makes from premium subscriptions for the first time since it was bought by Microsoft. The job-networking platform announced Thursday that it made $1.7 billion from its premium subscribers in 2023. This story is available exclusively to Business Insider subscribers.
Persons: Dan Shapero, signups, Organizations: Microsoft, Service, Business
"We've really tried to take all the AI capability that we have at our disposal and help job seekers be more effective in their search," he said. I think that in 2024 we're going to start to see some of the fruits of all of the AI capabilities that have been brought forward. I think we're going to see things in our day-to-day lives that become easier. I think AI is going to be very exciting. We're going to use it to help job seekers.
Persons: Dan Shapero, who's, Shapero, We've, we're, , I'm, We're Organizations: Service, LinkedIn, Business, Microsoft Locations: Business, Europe, Israel
Microsoft-owned LinkedIn is asking some workers to return to the office "multiple days per week" starting next month, according to an internal memo viewed by Insider. Unlike return-to-office mandates from other big tech companies like Amazon, LinkedIn's instructions specifically call out "hybrid workers," and do not appear to include those who are fully remote. Hybrid typically describes workers who work remotely and from an office. This memo is the first time that LinkedIn has specified how frequently those workers should expect to be in the office. Previously, there was no mandate for how often hybrid workers must commute in.
Persons: Dan Shapero, Shapero, we've, We've Organizations: Microsoft, company's Global Business Organization, LinkedIn, Meta
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